The company said that “the new round of funding will be used to accelerate progress on the company’s opt-in location-triggered marketing capability, which enables brands to engage with consumers via mobile phone based on the user’s specific location.”
“We believe 1020 Placecast’s compelling track record, talented leadership, and exceptional partnerships with world-class mobile and media partners will enable the company to define a new category of personalized mobile marketing programs,” said Jodi Sherman Jahic, Manager at Quatrex. “We look forward to helping the company further secure its place in this new and rapidly growing market, which has the potential to redefine marketing in the retail, consumer goods, entertainment and media sectors.”
